Throughout our graphics and general branding, you’ll typically see references to handpainted typography or design. I have always been fascinated by the connection between advertising and art. The latter is a major element in the world of selling — its the face of a company’s product. It is the creatives: graphic designers, illustrators, photographers, etc. — who are charged with creating the visual identities of corporations like Apple and Starbucks.
So when I watched The documentary titled Up There, it got me thinking a lot about design. The film takes a look at the dying art of hand-painted advertisements through the stories of a group of New York painters. As someone who loves art I often yearn for a little bit more genuine craft to return to the industry. This was a nice reminder that it does still exist somewhere.